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Consumer Durables
The SBI card is India’s largest card issuer, offering a wide range of world-class, value-added payment products and services, dominating the industry with a 30% market share in debit cards and an 18% market share in credit cards
SBI card customer services and engagement have been recognized and appreciated nationally.
At the beginning of this engagement, SBI had a business vision to double the customer base along with excellent customer service. As a result, the expected data growth rise is 103% YoY
Customer Base
14 Million+
DEBIT CARD MARKET SHARE
30%
EXPECTED DATA GROWTH RISE
103% YoY
The Challenge
As the database grows, it has inevitably impacted performance of SBI basic business management systems, especially enterprise application, providing a 360° view of customers. This in return had a huge impact on its operational efficiency and quality of service to customers every time they interact with the organization.
Increased data storage equates to increased costs. Also, record keeping and archiving data, especially electronic data, is a key requirement for regulatory compliance for financial services institutes in India.
A suitable and scalable future-ready archiving and retention management solution was required for aligning enterprise application performance to service level and to implement regulatory compliance standards.
How we helped
Technology Enablers
Cubastion approached this strategically to implement best practices for information governance and ensure business continuity.
Cubastion explored various data growth control strategies like application-level purging, partitioning and archiving.
Basis the data discovery, Cubastion was able to define the real time data access needs across the enterprise and proposed a data archiving solution as the right strategy.
Cubastion approached this engagement by defining a methodology of assessment & Impact analysis to identify business entities most in need of archiving, internal dependencies, and finally, impact on external systems.
Establish a Data governance framework to design functional business rules and data retention policies to govern active and archived data.
Design system architecture to simply IT infrastructure and evaluate solutions available in the market, which has less impact on business continuity.
